How is the Economy Changing Due to Digitalization?

Summary As technology becomes more integrated into our everyday lives it is having a prolific impact on the growth of economies around the world. At a sociology-economic level, it is estimated that digitalisation has the potential to increase GDP per capita growth rates by 40%. The creation of millionaire jobs and an estimated turnover of …

Why Google Analytics is Important

Summary You may have built a great website but, if you have no idea who your website visitors are, where they are coming from, which pages they are visiting, how long they are staying on your site and why and when they are leaving your site, as well as which pages are your most popular …

Social Media VS Social Networking

Picture courtesy: Infiflex Summary Social Media and Social Networking may be seen the same but that is not the case. To really understand the difference between the two, we first need to define them. Social Media: It is forms of electronic communication as Web sites for social networking and microblogging through which users create online communities …

Checklist before Launching a Website

Picture Courtesy: Scrabbl Summary After all the hard work and efforts you have done to make it attractive and catchy it’s time to unleash it to the world. But, regardless of the level of experience, it can sometimes be stressful and complicated to launch a web app. A website is not only about design and …

All About Digital Marketing

Picture Courtesy: Scrabbl Summary Digital marketing is a term that refers to various promotional techniques deployed to reach customers via digital technologies. Marketers describe this process as ‘the conversion funnel’. Getting your brand’s name seen in the digital space (the wide part of the funnel) is the first step which starts the user on the …

Is LinkedIn The Most Powerful Social Networking site

Picture Courtesy: Infiflex Summary Social media refers to websites and applications that are specially designed to allow people to share contents. The ‘social’ part refers to interacting with people by sharing information with them and receiving information from them. The ‘media’ part refers to communication, like the internet (while TV, radio, and newspapers are examples …

The Ultimate Guide for SEO using Google Analytics

Summary Google Analytics is an analytics service developed by Google which provides statistics and some basic analytical tools for search engine optimization(SEO). The service is applicable to anyone with a Google account. Google Analytics can provide advanced metrics and data about website traffic. Many beginners consider data collection and reporting very complex. Let me help …

Why backlinks are so important

Picture Courtesy:Scrabbl Summary A backlink for a web resource is a link from some other website to that web resource. A web resource can be a website, web page, or web directory. Backlinks are sometimes referred to as incoming links, inbound links or inward links. Conversely, links on your website or web page going to …

Tips to write outstanding blogs

Summary Admit that blogging is a new passion which people are taking seriously. I have a separate blog for makeup and lifestyle. There are a lot of people who blog on food, technology, fashion, motivation and what not. Making blogging a profession is quite challenging though. It takes time to gain attention, to generate traffic …

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