Picture Courtesy: Scrabbl
The blue “Verified” badge that appears on certain Twitter accounts is Twitter’s way of helping its users to get true, verified information directly from the horse mouth. Since well-known figures and business entities inspire most of the people, those with verified accounts can feel safe in knowing that only one account can get the Verified badge under their name or under their company’s name. Verified badges are confirmed by Twitter, and these badges cannot be obtained from any other source.
Twitter last year has suspended the profile verifications process. Twitter faced outrage over verifying profiles of some white supremacists in the US, leading to the suspension of the verification program. The company later explained that verification profiles became more of a status symbol, which was otherwise intended to offer genuineness to the profiles.
Few steps could be beneficial for a verified Twitter account
1. Link your official business website to your the real account of Twitter. According to Twitter, this is the simplest way to confirm that your Twitter account is real and genuine.
2. Use Twitter on a regular basis. Although Twitter has not disclosed information about activity levels required to obtain the badge, the site does emphasise that “Using Twitter in a meaningful way” is especially important when seeking verification can be an important part of this activity.
3. Invite people to follow your Twitter account who are interested in your business. Maintaining a significant Twitter following, and staying active by following others, can be another important component of getting the blue tick.
4. Upload your photo ID
Make sure you have an ID card and take a picture and upload it.
5. Confirm your information
Once you’ve completed this form you’ll be directed to another confirmation page instantly.
Verify all the information provided by you is correct and supports the list of reasons you provided for why you should be verified.
6. Click submit
7. Wait for the confirmation email from Twitter
If you have been approved you’ll receive a confirmation mail. This could take weeks, if not months. Everything will depend on how backed up Twitter’s verification system is. Hearing nothing back means that your application is still pending mode.
The process is astoundingly easy, but anyone attempting to achieve verification should be prepared for the possible downsides of success. According to Twitter, verified accounts can become targets for hacking or phishing campaigns, and the social media site strongly encourages hefty security precautions like enabling login verification (a mandatory second security check when you sign in to your account). Recently verified users are also auto-enrolled to require personal information like their email addresses and phone numbers in order to reset their passwords. Verified users are also cautioned that Twitter may remove the badge at any time if an account is changed in a way that modifies its original purpose
It’s still unclear if Twitter plans to verify everyday people who fill out the form or stick with its previous practice of only granting it to public figures and industry users, like journalists. Since you are seeking a Verified button for a business or company, it is wise to keep tweets highly focused on the brand or the business. So, personal tweets will be very inappropriate since this account represents a publicly recognisable entity.