You may have built a great website but, if you have no idea who your website visitors are, where they are coming from, which pages they are visiting, how long they are staying on your site and why and when they are leaving your site, as well as which pages are your most popular ones and how many website visitors you have converted, you could be wasting a lot of money and effort on targeting the wrong type of audience. You need to know the answers and many other important questions to be able to optimize your website and actually make it effective.
This is the place where you need Google Analytics.
Why Do You Need Google Analytics?
Google Analytics is a web analytics tool developed by Google and it is free. It helps you to measure your website traffic and gather vital information about your website visitors. This tool can give you the answers to all of the aforementioned questions and, thus, enable you to see how your website is actually performing.
When you know what is workings and what doesn’t, you will know exactly what steps you need to take in order to optimize your website and every piece of content you provide on it with the goal of engaging your visitors and providing them with the information they need.
Since Google Analytics gives you a clear picture of what you need to implement to improve your site and maximize your conversions.
Few Tips for beginners
Use Audience Data When Creating Custom Visitor Segments
At first, navigate to the ‘Interests Overview’ in the Audience reporting section. This will present you a broad view of the other three Interests reports- Affinity Categories, In-Market Segments, and Other Categories.
This data tells us that a majority of our visitors are between the ages of 25-34, and the graph will show that many more men visit the site than women.
Assign a Monetary Value to Goals
You should always set goals in Google Analytics. If you aren’t, you’re basically only looking at relatively less important metrics such as page views and time on site. However, you shouldn’t just be setting goals – you should also be assigning them a monetary value.
Examine Your Top Conversion Paths
Unfortunately, visitors to your site don’t always behave the way you want them to. Wouldn’t it be wonderful if the leads saw your ads, visited your site and ultimately made a purchase? Fact is, it rarely happens, which is why understanding conversion paths are so important – especially in today’s advertising landscape, where people rarely complete a purchase on one device, never mind in one session.
For an SEO professional, understanding and getting the most out of Google Analytics is very essential. Google Analytics can help you to understand not just what is working but why it is so.
In some cases, you might find a strategy was actually successful when you were just looking at the data from the wrong angle. All of this data is available for free – you just have to know how to leverage it.