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Social Media VS Social Networking

Picture courtesy: Infiflex

Summary

Social Media and Social Networking may be seen the same but that is not the case. To really understand the difference between the two, we first need to define them.

Social Media: It is forms of electronic communication as Web sites for social networking and microblogging through which users create online communities to share information, ideas, personal messages, and other content as videos.

Social Networking: The creation and maintenance of personal and business relationships online. Let’s take a look at the differences between social media and social networking.

Communication Style

On social media, you all are talking. You’re publishing content-images, videos, eBooks, infographics, white papers, and more and trying to generate engagement with your fans and followers, and ultimately hoping that they interact with your brand or take an action.

With social networking, there needs to be a mix of both talking and listening. If you’re joining groups and networks on social media and doing all of the talking-posting about your brand you are not going to get the type of respect that you probably deserve, and you’re likely going to miss out on some great opportunities because you’re not listening.

To be great at social networking, you have to take the time to listen and engage with others.

Goals

With social networking, your ultimate goal is to build your network of followers and maintain relationships. This may or may not lead to new business.

Social media differs because while you’re certainly trying to generate buzz and interaction, you also want to increase your bottom line, and that means data acquisition for lead generation and sales for eCommerce.

Social Network grows as you interact and how often you interact in the groups you choose to interact in. Again, more personal and direct communication is very beneficial.

Let us discuss a few types of Social Media and their use

1. Social Network

Examples: Facebook, Twitter, LinkedIn

Purpose: To connect with people (and brands) online.

2. Media Sharing Network

Examples: Instagram, Snapchat, YouTube

Purpose: To find and share photos, video, live video, and other media online.

3. Discussion Forum

Examples: Reddit, Quora, Digg

Purpose: To find, discuss, and share news, information, and opinions.

4. Bookmarking and Content Creation

Examples: Pinterest, Flipboard

Purpose: To discover, save, share, and discuss new and trending content and media.

5. Consumer Review Network

Examples: Yelp, Zomato, TripAdvisor

Purpose: To find, review, and share information about brands, products, and services, as well as restaurants, travel destinations, and more.

6. Blogging and Publishing Network

Examples: WordPress, Tumblr, Medium

Purpose: To publish, discover, and comment on content online.

Conclusion

Social media marketing helps to validate your brand. A company’s social presence tells consumers that their brand is active, consistency and focused on communication with consumers. More than half of consumers who search for businesses online are more likely to use ones with an informative social media presence. Hope now it is clear the difference between Social Media and Social Network.

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Published by avnid

I am a former business development executive. Currently I left my job and trying to peruse my career in blogging. You can except Technical Article, Cloud Technology Update, Any Breaking and Trending News.

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