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Grow Business with the help of Google My Business

Summary

As a business owner, you are always looking to grow your business online presence, and having a Google My Business page is vital. Well, if you didn’t agree, you probably wouldn’t be here. This guide will help you build a Google My Business page, and condition it to create a solid online presence for your business, and subsequently increase your leads and sales opportunities.

What is Google My Business

Google My Business (GMB) is a free and simplified dashboard that helps business owners manage and update business listings across the Google Ecosystem. It is a program that was developed by Google for over ten years before its inception in the year 2014.

The GMB listings are free and can be in a state of being non-verified or verified. Often, non-verified listings contain incorrect details such as the wrong address and wrong phone numbers.

What kind of business information can be added to Google business listing

  • Business name, address, and phone number
  • Link to their official website
  • Working hours and holidays
  • Their business category
  • Google Map pin on their location
  • Social media handles
  • Photos and 30-second videos of your business
  • Additional details ie. outdoor seating, WiFi facility, child-friendliness, and more.

Creating Your Google My Business Page

Start by signing in to your Google Account by clicking on “Start Now.” Add the required business information in the categories that appears in the prompt window. This is very easy! Here’s what you need to fill out. Make sure you zoom into the map and check the accurate location that is marked. Once you’re done, click on “Continue.”

Verify Google My Business Page

The verification can be done by Post Card.  Once you choose the postcard verification, make sure that your business details are accurate. It takes around 12 days to verify and for the postcard to arrive and it is vital that you don’t alter any information in your address during this period.

After this, you will receive a notification that you have been verified with the given code. Then Google will prompt a window with your business details. Affirm your authorization and hit continue.

Add Details to the Info Section

Once you get access to your dashboard, make sure you fill out all the business details in the “Info” section. This information will appear on the search results and the “website” section. In addition to the business NAP details, you’ll need to add additional information about your store. This includes accessibility information, timings, payment methods, etc.

Google Posts

On your Google My Business dashboard, you will be given the option to create 300-word posts. You can promote events or other kinds of content regularly with these.

Adding Photos of Your Business Location

Adding photographs to your page will help users get a better idea of your offerings. Businesses with photos usually get 35% more clicks than businesses without photos.

Creating a Website with Google My Business

The website builder feature was rolled out by Google recently to help businesses to create websites by themselves. The feature is mostly free, although it will cost you to get a custom domain – that is, a .com, a.biz or .net site, etc.

Managing Reviews

Reviews are important and Google understands this! You cannot manipulate when it comes to online reviews and what it can do for your business. According to a recent case study, 84% of consumers trust online reviews over personal recommendations.

Conclusion

I mentioned everything you need to do to create a page on Google My Business. It is effective for businesses for establishing a good online presence. By creating a page with Google My Business, you are making it easier for your customers to find you through both direct and organic searches. Google is working to build this tool to make it more efficient and intuitive to give its users a holistic experience in finding information.

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Published by avnid

I am a former business development executive. Currently I left my job and trying to peruse my career in blogging. You can except Technical Article, Cloud Technology Update, Any Breaking and Trending News.

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